Danielle and Kelli Jo Both Saw the Same Ad

question 35

Multiple Choice

Danielle and Kelli Jo both saw the same ad. The product being advertised was very important to Danielle, but of only minor interest to Kelli Jo. According to the elaboration likelihood model, even if both women buy the product, how will the relationship between attitude change and behaviour be different?

• A) Danielle will think about it first and then purchase. Kelli Jo will purchase first and then change her attitude about the product later.
• B) Danielle will think about it first and then purchase the product. Kelli Jo will think about it, which will change her attitude, but she will return the product after purchasing it.
• C) Both women will change their attitudes first, but Kelli Jo will not purchase until she sees Danielle purchasing. She will then model Danielle's behaviour.
• D) Danielle will purchase first and then change her attitude. Kelli Jo will think about it first and then purchase the product.
• E) Both women will change their attitudes first, but Kelli Jo will not change her beliefs about the product and Danielle will.

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Definitions:

Prediction

The act of forecasting or estimating future events based on current information or trends.

Sexual Orientation

The enduring pattern of romantic or sexual attraction to persons of the opposite sex, the same sex, both sexes, or neither sex.

Conversion Therapy

A controversial practice aiming to change an individual's sexual orientation from homosexual or bisexual to heterosexual.

Heterosexual Orientation

A sexual orientation characterized by an emotional, romantic, or sexual attraction to individuals of the opposite sex.