Advertisers May Spur Problem Recognition by Urging Consumers to Buy

question 61

Multiple Choice

Advertisers may spur problem recognition by urging consumers to buy a product, such as a microwave oven, regardless of which brand they choose. Such marketers are:

• A) presenting product benefits superior to another brand's
• B) seeking a demand response
• C) creating secondary demand
• D) creating primary demand
• E) building needs

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Definitions:

Scanner Technology

The use of devices that convert physical text or images into digital form, often used in retail to read barcodes and manage inventory.

Clickstream Data

Information captured about the series of clicks a user makes while navigating through a website, providing insights into user behavior and preferences online.

Observational Research

A method of data collection involving the direct observation of subjects' actions in their natural environment without interference.

Consumer Behaviours

The study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.