Once a Marketing Message Is Received, the Consumer Begins to Process

question 47

Multiple Choice

Once a marketing message is received, the consumer begins to process it. Depending upon how personally involving the information is to the consumer, s/he will follow one of two routes to persuasion, according to the:

• A) factor importance model (FIM)
• B) route- preference hypothesis (RPH)
• C) personal relevance hypothesis (PRH)
• D) affect- cognate model (ACM)
• E) elaboration likelihood model (ELM)

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Definitions:

Employee Satisfaction

The level of contentment employees feel towards their jobs, including aspects such as work environment, company culture, and remuneration.

Peer Appraisals

The evaluation of an employee's performance by their coworkers as part of a performance management system.

Potential Retribution

The possibility of punitive actions or consequences that might be faced as a result of a specific action or behavior.

Arbitrary Set

A collection of items or values chosen without a specific rule, pattern, or plan.