Messages in Verbal Form (Print Ad Copy) Are More Appropriate

question 99

Multiple Choice

Messages in verbal form (print ad copy) are more appropriate for high- involvement situations because of all of the following, EXCEPT:

• A) verbal messages require more effort to process than visual forms
• B) verbal messages allow the receiver to chunk information
• C) the consumer can refer back to the printed material as often as needed, since verbal material decays in memory more rapidly than visual
• D) the consumer is motivated to really pay attention to the ad
• E) they can contain the detailed product information the consumer needs for making decisions

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Definitions:

Rogers

Pertains to Carl Rogers, a significant American psychologist and a founding figure of the humanistic psychology movement.

Humanistic Perspective

A psychological approach that emphasizes individual potential for growth, and focuses on the self and the individual's unique perception of the world, promoting a more holistic perspective of mental health.

Negative Aspects

Refers to the unfavorable or detrimental features, effects, or impacts associated with a situation, process, or thing.

Self-Actualizing

The process of realizing and fulfilling one's own potential and capabilities, often considered the pinnacle of personal development in Maslow's hierarchy of needs.