Danielle and Kelli Jo Both Saw the Same Ad

question 35

Multiple Choice

Danielle and Kelli Jo both saw the same ad. The product being advertised was very important to Danielle, but of only minor interest to Kelli Jo. According to the elaboration likelihood model, even if both women buy the product, how will the relationship between attitude change and behaviour be different?

• A) Danielle will think about it first and then purchase. Kelli Jo will purchase first and then change her attitude about the product later.
• B) Danielle will think about it first and then purchase the product. Kelli Jo will think about it, which will change her attitude, but she will return the product after purchasing it.
• C) Both women will change their attitudes first, but Kelli Jo will not purchase until she sees Danielle purchasing. She will then model Danielle's behaviour.
• D) Danielle will purchase first and then change her attitude. Kelli Jo will think about it first and then purchase the product.
• E) Both women will change their attitudes first, but Kelli Jo will not change her beliefs about the product and Danielle will.

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Definitions:

Wagner Act

A foundational piece of U.S. labor law enacted in 1935 that protects workers' rights to organize and collectively bargain.

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The act of secretly gathering confidential or sensitive information about individuals, organizations, or countries for various purposes, including security or competitive advantage.

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A real-time bidding ad exchange by Facebook that allows advertisers to buy and target ads at specific audiences on the social platform.