The Is Said to Have Occurred When Consumers Appear to "Forget

question 118

Multiple Choice

The is said to have occurred when consumers appear to "forget" that they had disliked a message source, yet over time show that the message got across, effectively changing their attitudes towards a product.

• A) delayed- response effect
• B) whipple effect
• C) mis- attribution effect
• D) sleeper effect
• E) negative disassociation

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Definitions:

Sensory Memory

The shortest-term element of memory, allowing the retention of impressions of sensory information after the original stimuli have ended.

Working Memory

A mental system of restricted capability accountable for momentarily retaining data for processing purposes.

Overextension

A language development error wherein a child applies a word too broadly to objects that do not fit the word's meaning.

Overextension

A linguistic phenomenon in early child language acquisition where a child applies a word more broadly than its usual adult meaning.