Proponents of the Argue That Consumers Are an Active, Goal-

question 28

Multiple Choice

Proponents of the argue that consumers are an active, goal- oriented audience that draws on media as a resource to satisfy needs (rather than passive receivers' of messages) .

• A) means- end chain model
• B) interactions theory
• C) uses and gratification theory
• D) active receptacles theory
• E) communications interactions theory

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Definitions:

Uncertain Tax Positions

Tax positions taken in a filed tax return that may be challenged by the taxation authorities and which may have to be adjusted in the future.

Technical Merits

The inherent value or quality of a project, system, or process based on its technical specifications, efficiency, and effectiveness.

Statutory Rate

The legally enforced tax rate set by government legislation.

Differential Tax Rates

Different rates of taxation applied to different levels of income, types of taxpayers, or types of activities, to achieve various economic or social objectives.