Source Relates to Consumers' Beliefs That a Communicator Is Both

question 64

Multiple Choice

Source relates to consumers' beliefs that a communicator is both competent and willing to provide the information necessary for them to make an adequate evaluation of competing products.

• A) "Z" factor
• B) attractiveness
• C) value- added
• D) credibility
• E) honesty

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Definitions:

Conscientiousness

A personality trait characterized by organization, dependability, and a strong sense of duty.

Agreeableness

A personality trait characterized by attributes such as trust, altruism, kindness, affection, and other prosocial behaviors.

Social Comparison

The process by which individuals evaluate their own abilities, achievements, and conditions in comparison to others.

Persuasive Arguments

Reasonings or logics presented with the intent to convince or influence others to adopt a certain belief or take specific action.