Justin Is in Charge of Promoting a Product That Most

question 139

True/False

Justin is in charge of promoting a product that most of his customers perceive as a
low- involvement product. He created a TV ad and ran it over and over. His colleague Beth questioned his strategy, saying that the repetition would create a negative reaction to the product. According to the mere exposure phenomenon, Beth is likely to be proven wrong.

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Definitions:

Scientific Study

The pursuit and application of knowledge and understanding of the natural and social world following a systematic methodology based on evidence.

Exercise

Structured activities whose goal is to improve health.

Happiness

A state of well-being characterized by emotions ranging from contentment to intense joy.

Third Variable Problem

The circumstance where a variable that has not been measured accounts for the relationship between two other variables. Third variables are also known as confounds.