A Well- Known Actor Is Used in an Ad to Create

question 89

Multiple Choice

A well- known actor is used in an ad to create a positive sentiment for a newly- launched innovative moisturizing cream. This is an example of the marketing application of which theory:

• A) self- perception
• B) cognitive dissonance
• C) social judgment
• D) hierarchy
• E) balance

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Definitions:

Thematic Apperception Test

A projective psychological test where individuals express their thoughts and feelings through the stories they create about ambiguous pictures.

Rorschach Test

A psychological test in which subjects' perceptions of inkblots are analyzed as a measure of emotional and intellectual functioning.

Story

A narrative, either true or fictitious, designed to interest, amuse, or instruct the listener or reader.

Empirically Keyed Test

A type of self-report test that presents many questionnaire items to two groups that are known to be different in some central way.