Several of the Following Cultural Roadblocks Diminish the Universality of the Theory

question 116

Multiple Choice

Several of the following cultural roadblocks diminish the universality of the theory of reasoned action, EXCEPT:

• A) the model was developed to predict the performance of any voluntary act
• B) the model measures behavioural intentions and thus presupposed that consumers are actively thinking ahead and planning future behaviours
• C) the model was developed to deal with actual behaviour, not with the outcomes of behaviour
• D) a consumer who forms an intention is (implicitly) claiming he or she is in control of his or her actions
• E) the relative impact of subjective norms may vary across cultures

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Definitions:

Benefit

An advantage, improvement, or gain that is obtained from something.

Personality Characteristics

The distinctive traits and behaviors that make up an individual's character, influencing how they interact with the world and others.

Segmentation

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.