The Less Important the Product Is to Consumers, the More

question 45

Short Answer

The less important the product is to consumers, the more important are many of the marketing stimuli that must be devised to market it. This is termed the _.

---

Definitions:

Emotions

Complex psychological states that involve a subjective experience, a physiological response, and a behavioral or expressive response.

Physical changes

Physical changes are alterations in the form, appearance, or structure of matter that do not change its identity or chemical composition.

Subjective Standard

A criterion for judgment based on personal feelings, tastes, or opinions rather than objective facts or evidence.

Interpret Contracts

The process of determining the legal obligations and rights of the parties involved in a contract through examination of the contract's language and structure.