Examlex
Promoting a product so that expectations for the product will be slightly higher than reality can be a good strategy because of the effects of cognitive dissonance.
Heterosexism
The presumption of heterosexuality as the norm, which can result in discrimination or bias against non-heterosexual orientations and identities.
Systemic Discrimination
Discrimination that is ingrained in the policies, practices, and procedures of institutions, resulting in disadvantages to certain groups.
Natural Superiority
The belief in the inherent superiority of certain individuals, groups, or races over others, often without scientific basis.
Stereotype
A label that may have some basis in fact, but that has been grossly over-generalized and applied to a particular segment of the population or situation.
Q3: Spiro is shopping at Wal- Mart, and
Q14: What people feel they would like to
Q69: The reason psychographic research originally was developed
Q84: Generally speaking, the less important the brand
Q126: A form of presentation sometimes used in
Q128: Veronica engaged in an extensive information search
Q129: If a marketing communications source has accurate
Q138: Melissa's mother has become a socialization agent
Q145: Which of the following best expresses what
Q151: Most consumer decisions are made from a