According to the Functional Theory of Attitudes, Attitudes Are Determined

question 3

True/False

According to the functional theory of attitudes, attitudes are determined by a person's motives.

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Definitions:

Comparative Advertising

A marketing strategy where a brand compares its product directly to competitors' products to highlight its advantages and benefits.

Dryness Effectiveness

Refers to the efficacy of products or methods in removing or minimizing moisture, often assessed in terms of absorbency or evaporation rates.

Humour Appeal

The use of humor in advertising or communication to engage an audience and create a memorable impression.

Rational Appeal

An advertising strategy that uses logic, facts, and reason to convince consumers of a product's value or the benefits of a service.