A Key Concept of the Two- Factor Theory on the Effects

question 134

Multiple Choice

A key concept of the two- factor theory on the effects of repetition of ads is that:

• A) the success of repetition in persuasiveness is dependent upon the factors of source credibility and attractiveness
• B) uncertainty about a product grows if the consumer sees the ad too many times
• C) learning increases as forgetting decreases
• D) two separate psychological processes are operating when a consumer is repeatedly exposed to an ad
• E) consumers are one factor in the success of an ad and the other factor in any given circumstance is largely unknown

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Definitions:

Clinical Scales

Tools or instruments used by clinicians to assess, measure, and quantify symptoms, abilities, or conditions.

MMPI-2

A widely used standardized psychometric test of adult personality and psychopathology used to assist with the diagnosis of mental disorders.

Social Introversion

a personality trait characterized by a preference for calm, minimally stimulating environments and less social engagement.

MMPI

Minnesota Multiphasic Personality Inventory, a standardized psychometric test of adult personality and psychopathology.