Holding Down a Well- Paid Job Jeremy Is Not Short

question 128

Multiple Choice

Holding down a well- paid job Jeremy is not short of resources, but he is impulsive and always seeking unusual activities, such as trying to make the summit of Everest. According to the VALS typology he can fit into which of the following groups:

• A) Experiencers
• B) Fulfilled
• C) Strivers
• D) Makers
• E) Achievers

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Definitions:

Marketing Mix

A foundational model in marketing representing the basic elements that can be controlled to appeal to customers, traditionally defined as product, price, place, and promotion.

Market Segment

A group of consumers who respond similarly to a firm’s marketing efforts.

Responsive

The ability of a system or design to adapt effectively to different devices, environments, or user needs.

Segmentation Strategy

Segmentation Strategy involves dividing a broad market into distinct subgroups of consumers with common needs or characteristics, to target them more effectively.