Examlex
Define and behavioural targeting and how it is applied. Discuss why it could be a positive and negative approach to marketing.
μ
A symbol representing the mean or average of a population in statistics.
≠ Symbol
Represents 'not equal to' in mathematical expressions, indicating that two values are not the same.
Null Hypothesis
A statement in hypothesis testing that assumes no significant difference or effect exists between certain measured phenomena or populations.
Directional
Pertaining to a hypothesis or test that specifies the expected direction of the relationship between variables.
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