Examlex
"Single source data" describes a new marketing research technique which allows a variety of product usage projections to be made from the single fact of where a consumer lives.
Implicit Favorite
An unconsciously preferred choice or option among a set of alternatives, often influencing decision-making processes.
Alternatives
Are different options or choices available to decision-makers in a problem-solving or decision-making process.
Escalation of Commitment
The tendency to continue to invest in a decision or project despite evidence of its failure, often due to emotional attachment or sunk costs.
Prospect Theory
A psychological theory that describes how people choose between probabilistic alternatives that involve risk, where the potential for losses is weighted more heavily than equivalent gains.
Q5: Jane always looks at the advertisements and
Q9: An electronics firm hires a group of
Q11: When consumers change their behaviour or form
Q31: Contemporary researchers assumes that the mind processes,
Q73: Extinction occurs when a CS is no
Q81: Almost any technique that increases the novelty
Q88: Susan is trying to select a tour.
Q123: There is evidence to indicate that our
Q124: Once we have learned something, such as
Q138: Scott found that the use of a