Frank Simms Has Decided to Use Yoda (E

question 26

Multiple Choice

Frank Simms has decided to use Yoda (e.g., Star Wars wise man) to promote a new model of a notebook computer. Frank knows that many marketing messages use characters to convince people about the merits of products. Frank has decided to use the technique to his advantage. Upon which of the following psychologist's ideas has Frank based his advertising strategy?

• A) Leo Burnett
• B) Carl Jung
• C) Sigmund Freud
• D) Karen Horney
• E) Alfred Adler

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Definitions:

Rituals

Are formal, often repeated behaviors and practices that carry symbolic meaning within a culture or organization.

Sagas

Long, involved stories or series of incidents that are often related to historical events, legends, or the adventures of a hero.

Managerial Myths

Managerial myths are misleading beliefs or misconceptions about management and leadership that are widely accepted despite lacking evidence or practical efficiency.

Cultural Artifacts

Physical objects or intangible aspects of culture that embody the customs, philosophies, and achievements of a society.