All of the Following Statements About Psychographics Are True, EXCEPT

question 59

Multiple Choice

All of the following statements about psychographics are true, EXCEPT:

• A) was largely disappointing because purchase behaviours were not explained
• B) was needed because previous consumer research was idiosyncratic
• C) was developed to address shortcomings in motivational research, such as lack of reliability and usefulness
• D) was needed because the usual large- scale qualitative survey research yielded only a little information about a lot of people
• E) uses standard psychological scales

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Definitions:

Relationships

Bonds or connections between individuals, which can be emotional, romantic, professional, or social in nature.

Operant Conditioning

A learning process in which the strength of a behavior is modified by reinforcement or punishment.

Consequences

Outcomes or results that follow an action or decision, potentially having positive or negative effects.

Response Rate

The frequency at which a specific response or behavior occurs, often measured in operant conditioning studies.