According to the Text, the Product Symbol That Is Given

question 57

Multiple Choice

According to the text, the product symbol that is given credit for being the first "brand personality" (introduced in 1886) was .

• A) the Coca- Cola symbol
• B) the Kellogg's rooster
• C) the Michelin Man
• D) the Quaker Oats man
• E) the John Deere tractor symbol

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Definitions:

General Audience

Refers to the broader public or the masses, often used to indicate that content is suitable for people of all ages and backgrounds.

Moviegoing Public

The general population or segment of society that attends movie theaters to watch films.

Post-World War II

The era following the end of World War II in 1945, marked by significant geopolitical shifts, the formation of the United Nations, and the beginning of the Cold War.

Mise-En-Scene

A term used in filmmaking and theater to describe the arrangement of everything that appears in the framing – actors, lighting, décor, props, costume.