In a Study of a Beer Advertisement, Two Executions Were

question 69

Multiple Choice

In a study of a beer advertisement, two executions were prepared, one in masculine terms and the other in feminine terms. What kind of people preferred this execution of the ad: "Brewed with tender care, X Beer is a full- bodied beer that goes down smooth and gentle...":

• A) men
• B) those whose self- ratings were highly masculine
• C) women
• D) there was no difference in preference between either group
• E) those whose self- ratings were highly feminine

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Definitions:

Reproductive Isolation

A set of conditions, mechanisms, or behaviors that prevent members of different species or populations from mating and producing fertile offspring.

Reinforcement

A process in speciation where natural selection increases the divergence between two populations of species, leading to the development of reproductive barriers.

Universalism Versus Particularism

A cultural dimension that describes the extent to which a society prefers clear rules and standards (universalism) over the flexibility to adapt norms and rules to special circumstances (particularism).

Flexibility

The ability of an organization or individual to adapt to changes, challenges, or uncertainties quickly and efficiently.