A Professor Came to Class Dressed in a Formal Shirt

question 68

Essay

A professor came to class dressed in a formal shirt and tie. He states that he would like to explain the concept of self. He took off his tie and shirt. Underneath he had on a t- shirt with a picture of a handsome tennis player on the front. Then the professor turned around to show a picture of a cartoon clown on the back. "All of these are who I am," he said. What point was the professor trying to make, and what did the different dress and icons most likely represent?

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Definitions:

Multiple Products

Offering a variety of different goods or services within a business to appeal to different customer needs or market segments.

Multiple Market Segments

The process of dividing a target market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct marketing mix.

Geographic Markets

Geographic markets are markets defined by geographical boundaries, where businesses target their sales and marketing efforts based on the location of their potential customers.

Mass Customization

The process of producing goods and services to meet individual customer needs with near mass production efficiency.