Cachet Perfume Has Used the Advertising Copy Theme of "As

question 76

Multiple Choice

Cachet perfume has used the advertising copy theme of "as individual as you are," which appeals to a consumer's need to assert one's individual identity, a need termed:

• A) the need for self- actualization
• B) the need for leadership
• C) the need for uniqueness
• D) the need for advancement
• E) the need for variety

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Definitions:

Federal Commerce Commission

Likely referring to the Federal Trade Commission, a U.S. federal agency tasked with protecting consumers and promoting competition.

Consumer Protection

Laws and regulations designed to ensure the rights of consumers are protected against unfair practices by businesses.

Income Distribution

The way in which a nation’s total GDP is distributed amongst its population, affecting economic inequality.

Purchasing Power

The ability of consumers or businesses to buy goods and services, often influenced by income levels, inflation, and economic conditions.