A Funny Ad Provides a Source of Distraction, Thus Inhibiting

question 148

True/False

A funny ad provides a source of distraction, thus inhibiting the consumer from counterarguing the ad claims; humour thereby would increase the likelihood of message acceptance.

---

Definitions:

Minority Shareholders

Individuals or entities that own less than 50% of a company's shares, thereby having less control over company decisions.

Supermajority Voting

The board needs more than a simple majority of directors to vote in favor of an action before the action is possible; for example, it may require a 2/3 or unanimous vote prior to action.

Managerial Discretion

The degree of freedom managers have in making decisions without needing direct approval from higher-ups.

Fraudulent Conduct

Deceptive actions or behavior intended to gain an unfair advantage or to deceive others, often leading to financial or personal loss for the victim.