When Greg Thinks of Soft Drinks He Immediately Thinks of Coca-

question 116

Multiple Choice

When Greg thinks of soft drinks he immediately thinks of Coca- Cola. For Greg, Coca- Cola is a brand.

• A) spontaneous
• B) state- dependent
• C) proactive
• D) triggered
• E) salient

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Definitions:

Transnational Organizations

Entities that operate across national borders, managing operations in several countries while not identifying with a single national identity.

Think Locally

The practice of considering the immediate, local environment or community impact of one's actions and decisions.

Act Globally

The strategy or action of considering and addressing issues or conducting operations with a global perspective and implications in mind.

Internationalization

The process of designing products, services, or business practices to appeal to and operate in multiple countries.