If Gambling Is Maintained by Variable- Ratio Reinforcement, What Type

question 85

Multiple Choice

If gambling is maintained by variable- ratio reinforcement, what type of reinforcement would best characterize fishing?

• A) fixed- ratio
• B) mixed- ratio
• C) fixed- variable
• D) variable- interval
• E) fixed- interval

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Definitions:

Magic Bullet Theory

A model in media studies suggesting that mass media messages have a direct, immediate, and powerful effect on the public.

Uses and Gratifications Theory

A theory in media studies and communication that explains how people actively seek out specific media and content to satisfy individual needs or desires.

Encoding/Decoding Model

A theory on media that combines models that privilege the media producer and models that view the audience as the primary source of meaning; this theory recognizes that media texts are created to deliver specific messages and that individuals actively interpret them.

Interpretive Community

A group of people dedicated to the consumption and interpretation of a particular cultural product and who create a collective, social meaning for the product.