In Consumer Behaviour, the Concept Behind a Product's Market Position

question 18

Multiple Choice

In consumer behaviour, the concept behind a product's market position implies that:

• A) the evaluation of a product is based on what it does for person rather than what it means
• B) quality is subjective and largely based on how a product performs for a person
• C) price is the most important "P" to consider when formulating a marketing strategy
• D) the evaluation of a product is based on what it means to person rather than what it does
• E) the top- selling brand in a product category always has a stronger market position

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Definitions:

Negative Emotions

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