While Browsing a Website Online, Samuel Was Surprised to See

question 139

True/False

While browsing a website online, Samuel was surprised to see an banner advertisement that had images moving within it. Samuel has just been exposed to a rich media advertisement.

---

Definitions:

Bag Feel Heavier

A perception that an object weighs more than it does, often influenced by psychological or physical factors.

Top-Down Processing

Information processing guided by higher-level mental processes, as when we construct perceptions drawing on our experience and expectations.

Schemas

Cognitive frameworks or concepts that help organize and interpret information based on past experiences and knowledge.

Context Effects

The influence of environmental factors on one's perception, cognition, or behavior.