Why Is the Sense of Smell Important to Marketers in Regards

question 71

Essay

Why is the sense of smell important to marketers in regards to demographic characteristics?

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Definitions:

Intermediation Revenue

Income generated by serving as an intermediary in transactions between two or more parties, such as brokerage fees or commissions.

Third Parties

Entities or individuals who are not directly involved in a transaction or contract but may be affected by it or have a relevant interest.

Middlemen

Intermediaries or agents between the producer and the consumer, facilitating the distribution and sale of goods.

Revenue Model

Describes the strategy by which a business generates income from its operations, products, or services, highlighting different revenue streams.