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Discuss What Perceptual Selection Means and Discuss the Types of Barriers

question 72

Essay

Discuss what perceptual selection means and discuss the types of barriers that prevent clear perception and reception of marketing stimuli.


Definitions:

Race-specific Policies

Policies designed to address or target issues specific to particular racial or ethnic groups.

Affirmative Action

Affirmative action is a set of policies or practices within organizations aimed at increasing opportunities for historically excluded groups in employment, education, and other areas.

Racial Quotas

Policies or practices that allocate a certain number or percentage of opportunities or positions to individuals based on their racial or ethnic backgrounds.

Assimilation

The process by which individuals or groups of differing ethnic heritage are absorbed into the dominant culture of a society.

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