A Common Practice Among Advertisers Is to Create New Relationships

question 50

Multiple Choice

A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits. How would a marketer use hyperreality to find a new use for baking soda?

• A) by emphasizing the low cost of the soda
• B) by associating the soda with its ability to absorb odours
• C) by informing the customers of the historic importance of baking soda
• D) by emphasizing how wonderful the smell of the soda is
• E) by associating the soda with a fictional character called Mrs. Clean

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Definitions:

Women

Refers to adult human females, highlighting their unique societal roles, challenges, and contributions across various aspects of life including culture, politics, and the economy.

Japanese-Americans

U.S. citizens or residents of Japanese descent, many of whom were subject to internment during World War II.

Interned

Confined or detained, especially during wartime, as with prisoners of war or civilians for security reasons.

Atomic Bombs

Nuclear weapons that release enormous amounts of energy through nuclear reactions, causing widespread destruction; first used in warfare by the U.S. against Japan in 1945.