Gary Illustrated How Consumers Draw from Their Organized Collection of Beliefs

question 19

Multiple Choice

Gary illustrated how consumers draw from their organized collection of beliefs or feelings when making a purchase decision. Among his beliefs were that colognes heightened romantic appeal, that fancy French- sounding names were feminine, that thick cloying scents were like those his old aunts would use. The black bottle of Drakkar Noir was exotic, mysterious- looking, just right. His evaluations stem from his:

• A) historic imagery
• B) tactile cues
• C) schemas
• D) subliminal perception
• E) icons

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Definitions:

Nonconforming Goods

Products delivered under a contract that fail to meet the specifications or quality standards agreed upon.

Rights and Duties

The legal responsibilities (duties) and entitlements (rights) that are inherent in social and legal norms, contracts, or regulatory frameworks.

Possession

The state or fact of owning, controlling, or having something in one’s own keeping.

Incidental Damages

These are secondary expenses or losses incurred due to a breach of contract, such as storage or transportation costs.