Which of the Following Comes the Closest to the Concept

question 23

Multiple Choice

Which of the following comes the closest to the concept of "hedonic consumption"?

• A) A new computer game rapidly replaced an older one because it had much faster action.
• B) John complains to his traveling companion that he can't get through the airport without buying a fattening cinnamon roll. "The smell of those things gets me every time," he says.
• C) Kim can never buy fashionable clothes without looking carefully at their construction and then feeling the quality of the cloth with her fingers.
• D) Jason will only buy a new car if it has a black interior and a blue exterior
• E) Bill can't get an advertising jingle out of his mind when he enters a store and sees the product has seen advertised

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Definitions:

Communication

is the act of conveying information, ideas, feelings, and messages from one person or group to another through various means.

Planning

The process of making plans for something, including setting goals and deciding on the actions to achieve them.

Organizing

The process of arranging resources and tasks to achieve objectives efficiently and effectively within an organization.

Leading

The process of arousing enthusiasm and inspiring efforts to achieve goals.