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Discuss What Perceptual Selection Means and Discuss the Types of Barriers

question 72

Essay

Discuss what perceptual selection means and discuss the types of barriers that prevent clear perception and reception of marketing stimuli.


Definitions:

Total Variable Costs

The sum of all costs that vary with the level of output or production, such as materials and labor, as opposed to fixed costs which remain constant regardless of the level of production.

Average Fixed Cost

The steady costs associated with production, irrespective of output volume, divided by the number of units produced.

Marginal Cost

The added cost faced when one additional unit of a product or service is produced.

Average Total Cost

The total cost of production divided by the quantity of output produced; it includes both fixed and variable costs.

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