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A new product called Bugchaser has just come on the market. It is a wristband containing insect repellent. Mothers have found it especially useful with young children because it is odourless, nontoxic, and nonstaining. This example is an illustration of which of the following prerequisites for new product success?
Inattention
A lack of focus, neglect, or failure to pay attention to tasks or details.
Hyperactivity
A condition characterized by excessive movement, impulsiveness, and difficulty in maintaining attention, often associated with attention deficit hyperactivity disorder (ADHD).
Autism Spectrum Disorder
A diagnostic condition known for presenting obstacles in both communication and social engagement, and for displaying fixed, repetitive thought and behavior patterns.
Asperger's Syndrome
A condition on the autism spectrum characterized by difficulties in social interaction and nonverbal communication, alongside restricted and repetitive patterns of behavior and interests.
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