Shift Corporation Could Not Sell Their Running Shoe at $39

question 91

True/False

Shift Corporation could not sell their running shoe at $39.99, but when they were priced at $159.99, the shoes sold out of all the stores almost overnight. Shift had just experienced the snob effect characteristically explained by the sociological model of fashion.

---

Definitions:

Internalizing Social Norms

The process by which individuals adopt the behaviors, values, and attitudes deemed appropriate by their society or social groups as their own.

Rites of Passage

Ceremonies or rituals marking important transitions in a person’s life, such as birth, puberty, marriage, and death.

Life Course

An approach in sociology that looks at the social and structural influences on individuals' lives over time, recognizing the ways in which age, context, and historical events shape experiences.

Adult Socialization

The process through which adults learn and internalize the norms, values, and behaviors that are necessary for functioning in their society or specific groups.