Regardless of How Much Behavioural Change Is Demanded by an Innovation

question 84

Multiple Choice

Regardless of how much behavioural change is demanded by an innovation, all of the following tend to be factors which speed up the adoption of innovations EXCEPT:

• A) low degree of complexity
• B) lower cost than previous alternative
• C) compatibility with consumers' lifestyles
• D) trialability through free or "trial- size" samples of new products
• E) consumers believe there will be more benefits in the new offer

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Definitions:

Corn Price

The market value at which corn, a major agricultural commodity, is traded.

Inflation Rate

The percentage rate at which the general level of prices for goods and services is rising, and subsequently, purchasing power is falling.

Quantitative Easing

A monetary policy used by central banks to increase the money supply by buying government securities or other securities from the market.

Central Bank

A national bank that provides financial and banking services for its country's government and commercial banking system and implements monetary policy.