A New Product Called Bugchaser Has Just Come on the Market

question 90

Multiple Choice

A new product called Bugchaser has just come on the market. It is a wristband containing insect repellent. Mothers have found it especially useful with young children because it is odourless, nontoxic, and nonstaining. This example is an illustration of which of the following prerequisites for new product success?

• A) activity
• B) relative advantage
• C) compatibility
• D) trialability
• E) complexity

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Definitions:

ANOVA Table

A table that summarizes the results and components of variance from an analysis of variance test.

Null Hypotheses

A statistical hypothesis that assumes no effect or no difference in the case being studied.

Alternative Hypotheses

Hypotheses that are considered to be true if the null hypothesis is found to be false, indicating there is a statistical significance.

Sales

Transactions involving the exchange of goods or services for money, measuring the performance and success of a business.