Although Canada Is a Large, Diverse Country, It Would Help

question 12

Multiple Choice

Although Canada is a large, diverse country, it would help marketers to remember that:

• A) using local celebrities to sponsor products is always effective at reaching diverse groups
• B) population will be decreasing, so marketing in other countries is a necessity for survival
• C) people from different regions of Canada share some common behaviours
• D) using ethnic brand names is always a good strategy for reaching diverse groups
• E) needs are becoming so fragmented because of multiculturalism that it makes sense to do business in other countries where this does not occur as much

---

Definitions:

First Quartile

The first quartile is a statistical measure that divides a data set into four equal parts, representing the value below which 25% of the data falls.

Hours

Units of time equivalent to 60 minutes, commonly used to measure durations and periods of the day.

Playing Video Games

The activity of engaging in games that involve interaction with a user interface to generate visual feedback on a display device.

Lower Quartile

A statistical measure indicating the value below which 25% of the observations in a dataset fall.