Segmenting Mature Consumers Is

question 57

Multiple Choice

Segmenting mature consumers is:

• A) relatively easy to do
• B) pointless because they are resistant to change and unwilling to try new products or services
• C) essentially irrelevant; income segmentation matters more than age
• D) usually not worth the trouble, since there are not very many of them
• E) easy to do since marketers can use chronological age quite openly

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Definitions:

PowerPoint

A software application developed by Microsoft, used to create and display presentations.

Stage Fright

The nervousness or anxiety experienced before or during an appearance in front of an audience.

Subject Thoroughly

A comprehensive and detailed examination of a particular topic or subject.

Verbal Signposts

Oral cues used in communication to signal the structure of a speech or presentation, guiding the listener through the content.