Some Reference Groups Are Composed of Idealized Figures Such as Outstanding

question 80

Multiple Choice

Some reference groups are composed of idealized figures such as outstanding athletes, entertainers, or even successful business people. While the consumer may have no direct contact with such figures, their influence can be powerful because consumers may be guided to the types of products used by people they admire (for example: Nike and Michael Jordan) . Such reference groups are called:

• A) associative cluster reference groups
• B) ideal reference groups
• C) ideological compound reference groups
• D) approach- avoidance reference groups
• E) aspirational reference groups

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Definitions:

Transporting

The action or process of moving goods or people from one place to another, often involving vehicles, ships, or planes.