Word- Of- Mouth Is Not Especially Powerful in Cases Where

question 82

True/False

Word- of- mouth is not especially powerful in cases where the consumer is relatively unfamiliar with the product category, especially if the product is new or technologically complex.

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Definitions:

Performance

The degree to which an individual, group, or organization achieves its goals and meets expected standards of work.

Vroom's Expectancy Theory

A theory that explains motivation in terms of individuals' expectations about their ability to perform tasks and receive desired rewards.

Motivated

Being driven or encouraged to act or engage in an activity due to internal or external factors.

Effort

The amount of physical or mental energy put into a task or activity.