Why Do Consumers Pattern Their Behaviour After That of Others

question 51

Essay

Why do consumers pattern their behaviour after that of others? What types of social influence affect the likelihood of conformity?

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Definitions:

Aversive Conditioning

A form of behavior modification that involves associating an unwanted behavior with an unpleasant stimulus to reduce the behavior's occurrence.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses and anxieties by gradual exposure to the feared object or situation.

Cognitive Therapy

A form of psychotherapy that emphasizes the importance of modifying dysfunctional thoughts and beliefs to improve emotional and behavioral outcomes.

Test Beliefs

Ideas or assumptions that are evaluated or verified through the process of testing or experimentation.