In Addition to Simply Liking Things Better, Consumers in a Good

question 109

Multiple Choice

In addition to simply liking things better, consumers in a good mood also:

• A) attend more closely to specifics of the marketing messages
• B) rely less on heuristic processing
• C) process ads with less elaboration
• D) suffer greater stress during the purchase decision
• E) take longer to make up their minds

---

Definitions:

Noncontrolling Interest

The portion of equity in a subsidiary not owned by the parent company, reflecting the interests of outside investors.

Subsidiary's Net Income

The amount of profit remaining after all expenses, including taxes and operating costs, have been subtracted from total revenue, specific to a company that is controlled by another entity.

Ending Balance

The amount of money in an account at the end of an accounting period, after all debits and credits have been accounted for.

Equity Method

An accounting technique used to record investments in associate companies where the investor has significant influence but not full control.