Customers Want Quality, but Quality Is Hard to Determine in Many

question 11

Multiple Choice

Customers want quality, but quality is hard to determine in many products. Which of the following cues are customers least likely to use to determine quality?

• A) the time it takes to purchase the product
• B) the brand personality of the product
• C) the brand name of the product
• D) the price of the product
• E) how much money the company spent advertising the product

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Definitions:

Multi-rater Feedback

An assessment tool that involves collecting performance evaluations from multiple sources, such as peers, supervisors, and subordinates.

High-visibility Assignments

Tasks or projects that are highly noticeable within an organization and have a significant impact on an individual's career development.

Less Likely

A phrase indicating a lower probability of occurrence or happening.

Executive Coaching

A tailored personal development process for high-level professionals aimed at enhancing leadership, decision-making, and management skills.