Salespeople Have Discovered That Consumer Traits Are Not Important; All

question 18

True/False

Salespeople have discovered that consumer traits are not important; all that is important are their product/service needs.

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Definitions:

Uncertainty Avoidance

A cultural dimension that describes the extent to which people in a society are uncomfortable with ambiguity and risk.

Individual Differences

The way in which factors such as skills, abilities, personalities, perceptions, attitudes, values, and ethics differ from one individual to another.

Consensus

A general agreement among members of a specific group or community.

Glass Ceiling

A transparent barrier that keeps women from rising above a certain level in organizations.