Jane Recently Saw an Advertisement for a National Shampoo That

question 69

Multiple Choice

Jane recently saw an advertisement for a national shampoo that showed a plain woman using the product, then being transformed with a new hairstyle, dressed in elegant clothes, and having the "man of her dreams" appear on her doorstep. This commercial upset Jane and in turn, she got mad at the company. This situation illustrates the potential backlash against marketers when they:

• A) create artificial needs
• B) do not abide by legislation that makes that kind of imagery illegal
• C) promise miracles
• D) act as though they are still operating in the "good old days" of marketer space
• E) unnecessarily use advertising to sell products

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Definitions:

Retired Employees

Individuals who have concluded their professional careers and are no longer working, often receiving pensions or retirement benefits.

Current Liability

A financial obligation a company is expected to settle within one fiscal year or its current operating cycle, whichever is longer.

Long-term Debt

Loans and financial obligations lasting more than one year that a company owes to external parties.

Contingent Liability

A potential liability that may become an actual liability in the future.