Groups of People That Unite on the Internet to Share

question 68

Multiple Choice

Groups of people that unite on the Internet to share a passion for a product are known as:

• A) virtual brand communities
• B) Internet socialites
• C) product organizations
• D) chat rooms
• E) consumer networks

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Definitions:

Contribution Margin

The difference between sales revenue and variable costs, indicating how much revenue contributes to covering fixed costs and generating profit.