Marketers Who Interact with Their Customers on a Regular Basis

question 66

Multiple Choice

Marketers who interact with their customers on a regular basis, and not just at the time of purchase, are most likely engaged in:

• A) relationship marketing
• B) database marketing
• C) psychographic segmentation
• D) market segmentation
• E) demographic segmentation

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Definitions:

Role Conflict

Occurs when there are incompatible demands placed on an individual by two or more statuses held at the same time, leading to stress and difficulty in fulfilling the responsibilities of each role.

Full-time Employee

An individual who works a standard work schedule, typically 35-40 hours per week, for an employer and receives full employment benefits.

Expectations

Beliefs or anticipations about the way things should be or how events will unfold in the future.

Attraction

The force or influence that draws individuals towards others, objects, or concepts, driven by factors such as physical appearance, personal preferences, or psychological compatibility.